Acquisition of a majority stake in LeadR Sp. z o.o.

Dirlango Sp. z o.o. is an investment vehicle founded in 2012 by Łukasz Wejchert, focused on investments in modern technology-based projects combining the online and offline spheres, including primarily mobile and big data technologies. At the time of the transaction, Dirlango’s investment portfolio included: Nesprit Group offering a full range of software products from contextual advertising, display advertising, native advertising, content marketing, mobile, email, social media, RTB, and DMP, iTaxi application for ordering cabs using mobile devices, Justtag which is an application launched in 2012 offering a system for managing loyalty programs, including cards or discounts, and Virgin Mobile Polska.

LeadR Sp. z o.o. is an interactive agency specializing in the design and implementation of direct marketing campaigns in the Internet. Since its inception, the company has successively built a leadership position in the performance marketing market, increasing revenues by several hundred percent. As part of its activities, the company launched the Leads Guardian project in 2012, increasing landing page conversions. At the beginning of 2013, the agency established its own brand Email Network, offering full-service planning and execution of email marketing campaigns. LeadR Agency comprehensively prepares and implements strategies in the field of online marketing.

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