Sale of 100% of shares to Bauer Media Group

In 2015, as a financial and transaction adviser, we advised the owners of Mediasoft Sp. z o.o., operating under the eBroker brand – funds from the MCI S.A. group, and the Founder and President of the Management Board – on the sale of 100% of the company’s shares to an industry investor, Bauer Media Group.

The value of the transaction was not disclosed.

Mediasoft Polska Sp. z o.o., operating under the brand of Grupa eBroker, is a performance marketing company specializing in generating leads in the financial sector, owner of the eBroker.pl financial products comparison engine, and a group of financial services. The company, like the previously acquired Rankomat.pl, joined the Interia.pl Group, which was part of the Bauer Media Group at the time of the transaction. The Bauer Group has been managed by the Bauer family since its founding, and is made up of European companies involved in various business activities, including publishing, printing, radio, and the Internet. The Bauer Media Group combines long-standing traditions with modern offerings. In 2015, the year of the transaction, the group employed 11,500 people and was active in 20 countries. The Bauer Media Group’s acquisition of eBroker and the possibility of cooperation with Interia and Rankomat.pl has opened up the possibility of further dynamic growth and development of the Group’s product offer.

Deal timeline

August 2015: the shareholders of Mediasoft Polska Sp. z o.o. signed an agreement with Bauer Media Group for the sale of their shares.
August 2015: the majority stake was sold by Helix Ventures Partners FIZ, a fund managed by Private Equity Managers that had invested in the company in 2010.
August 2015: the funds managed by Private Equity Managers achieved an IRR of over 60% on the investment.

Service: M&A advisory on mergers and acquisitions

Client:

MEDIASOFT SP. Z O.O.
operating under the
EBROKER brand